Dear friend of Flamenco,

We have been faithfully serving the art of Flamenco for many generations through our workshops in Andalusia. Two years ago we created our on-line shop so we could spread the word of Flamenco in many more countries. Our site is now featured in 3 different languages, we have added a significant number of new products to our catalogue, we have reached out to over 35 countries and we have received a plethora of excellent customer testimonials about our dancewear and customer service. We THANK YOU for this from the bottom of our hearts!

However, we strongly believe that we should do our best for our customers and excel at whatever we do. We would not be able to do this without honest feedback that will help us see things that we may overlook. This is why have decided to ask you, our friends in the Flamenco community, for honest, constructive and thorough feedback.

For the first 2 Flamenco friends that send us thorough, honest and insightful feedback we will offer a pair of FREE Flamenco shoes from our Amateur collection (a model and specification of your choice) including FREE shipping! Yes, 100% free Flamenco shoes are waiting for you!!! If you prefer to have a different model we will be happy to accommodate your request! You can simply cover the difference and we will send you any model you wish.

For all our Friends who provide their feedback by 13 March 2011 we will give a further 10% discount on all of our products for 1 year! This discount is on the top of the existing offers on our web site, so you may benefit from as much as a 30% discount. Yes, we will honour this discount to every single person that provides us with feedback, including the first two lucky friends who will win the free pair of shoes.

What we ask in exchange is thorough, honest, insightful and detailed feedback on our web site.

The areas we would like feedback on are:

• Web site design and aesthetics
• Navigation
  • How easy it is to move around the site
  • Whether you can find what you need easily
• Information availability
  • Do you have enough and accurate information to make the best possible decision
• Value for money
  • Are our products good value for the quality they offer based on the information you see
• Product variety
• 3 reasons why someone would purchase from us
• 3 reasons why someone would purchase products from another company
• Anything else that you can think of that is not covered above

For each of these categories we would like to know three things:

• What we are doing well
• What we need to improve
• How are other Flamenco sites compare to us

Please be as thorough as you can, with specific examples. We reserve the right not to extend the offer to short and/or very generic feedback or if not all of the areas above are covered, because simply it cannot help us improve. So instead of just “Good” or “Not very good” we would rather hear “It is good because …..it can be improved by …..and other Flamenco sites do…..”.

This offer will close on 6^th March so hurry up and send us your feedback now by using the contact form.

You will be notified about whether you are the winner of the free pair of shoes and will be issued with a 10% discount voucher within 1 week after the end of this offer.

Again we would like to thank you for participating in this feedback exercise. Our vision is to become the best online Flamenco shop in the world and we cannot do this without your valuable help.

Best wishes,

The Flamencista team